Discover America's First Bottled Bourbon: Old Forester

A History of Innovation and Tradition

Nestled in the heart of Kentucky, America's bourbon country, Old Forester has a rich history dating back to 1870. As the oldest bourbon brand in the United States, it has played a pivotal role in shaping the whiskey industry.

The Pioneer of Bottled Bourbon

In 1870, George Garvin Brown, a Louisville pharmacist, revolutionized the bourbon industry by introducing the concept of bottling bourbon. Previously, whiskey was sold straight from barrels, resulting in inconsistencies in quality and flavor. By bottling Old Forester, Brown ensured a consistent, high-quality experience for consumers.

This groundbreaking innovation set the standard for the industry and established Old Forester as a pioneer in the bourbon world.

1920: The Prohibition Era

During the Prohibition era, Old Forester received a special dispensation to continue producing medicinal whiskey for hospitals and pharmacies. This allowed the distillery to maintain its operations and preserve its tradition.

1924: The Signature Bourbon

In 1924, Old Forester introduced its 100-proof bourbon, which would later become the brand's signature expression. Known for its rich, full-bodied flavor and aroma, Old Forester 100 has gained a loyal following among bourbon enthusiasts.

The Whiskey Row Series

In 2014, Old Forester launched the Whiskey Row Series, a limited annual release of unique bourbons that showcase the distillery's experimental spirit. These special releases feature innovative mashbills, aging methods, and barrel finishes.

A Diverse Portfolio

Today, Old Forester offers a wide range of expressions that cater to every taste, from the classic Old Forester 86 to the limited-edition Birthday Bourbon. Each whiskey is carefully crafted to embody the spirit of innovation and tradition that has defined Old Forester for over 150 years.